When Dr. Mauro and I started to work on Constipation Remedies for Women we went in with the wrong mindset about what people wanted. Or more specifically, what women wanted.
To the grey matter in between our masculine heads, the most obvious reasons you’d want to be regular was to purge toxins from your body.
Well, women don’t have grey matter, they have pink matter. No offense.
Sure, they don’t like the idea of toxins inside them. But, quite frankly, I don’t think they think of it much. Really, outside of doctors and health fanatics, it’s not a big issue for people (both men and women) until the inner cesspool starts negatively affecting their life.
Heck, requiring a restroom every TWO weeks could be considered a convenience. Especially, if you have a J.O.B. and need to resort to public facilities.
So, while detoxing is a “bonus” benefit to achieving regularity, it didn’t even make the top 5 for women.
Can you guess what was the number ONE issue with women in regards to constipation.
I’ll let you think about it over the weekend, and I’ll share with you what we learned.
But more so, I’ll share with you how to get into the mindset of your market. ESPECIALLY, if you are a doctor! What interests you about health is most likely entirely different than what your target market cares about.
Have a great weekend.
P.P.S. If you’d like to make some nice commissions, with a high-converting $47 product, consider Dr. Mauro’s affiliate program.
P.P.S. Leave a comment with your best guess in the comment box.
Topics: Copywriting, Marketing Strategies, Natural Health Prospects |
November 12th, 2008 at 8:25 pm
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